The company started to expand into new frontiers of the toy industry. In 1971 LEGO did start to target girls with the advantages of furniture pieces and dollhouses; in 1974 this introduced its first individuals figures, named Minifigures; and 1979 this expanded in to space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of earrings elements directed at young girls. This period also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen signing up the managerial staff and working to modernize the company’s manufacturing strategies.
The 1972s also observed the introduction of something that allowed customers to select certain stones they planned to purchase and create their own types, rather than get pre-made guides; it was popular with adults, as well as kids. In the same decade, Profano branched out into middle ages territory with the Castle template, and in 1980 the company added the first train sets to its lineup.
In 1989 Lego announced the Pirate motif, and with it a multitude of pirate ships, wasteland islands and treasure. The organization also extended its variety of facial movement, adding beards, eye nicotine patches and lipstick in addition to the typical two sight and smile. Some more mature Lego lovers resented these kinds of changes, selecting the more straightforward faces of earlier versions.
As Lego expanded right into a huge international corporation, completely to find ways to meet up with the requirements of its big name buyers like Target, Wal-Mart and Toys ‘R’ Us, which will demanded bigger selections and faster shipment times. Maintain https://lego-x.com/2021/12/10/places-to-take-your-kids/ with these requirements, the company started to reduce total production coming back new products by causing more make use of computerized assembly systems.